What is Always True?

The name Always True comes from the stage name of a late artist whose life embodied authenticity, creativity, and staying true to who you are. After he passed away, I knew that if I wanted to honor his legacy, it had to stand for something bigger than just a company. It had to become a lifestyle.

We believe independent filmmakers deserve a distribution partner who respects the years of sacrifice behind every finished film, values creative integrity, and approaches every project with honesty, transparency, authenticity and genuine care.

As a distribution company, we're not building the biggest catalog in independent cinema. We're building a community that filmmakers are proud to be part of and audiences learn to trust.

Every film we represent is selected with intention. Every partnership is built on mutual respect. Every decision is guided by a simple belief: great stories deserve thoughtful stewardship and a lasting place in the world.

For us, distribution isn't the finish line, it's the beginning of a film's relationship with its audience and the world.

The name Always True reminds us every day that our reputation isn't defined by the number of films we represent, but by how we represent them.

That's the responsibility we carry with every filmmaker who trusts us with their work.

And we will always stay,

Always Authentic. Always True.